Outbound B2C

Position: Digital Client Performance Manager @ CMG

Scope of Work: Manage the entire lifecycle of outbound email marketing campaigns, including developing targeting strategies with the Digital Media Director, creative copywriting, overseeing design development with in-house creative team, and analyzing performance data for optimization. Conduct A/B testing on subject lines to evaluate open rates and analyze in-email content performance to assess CTRs. Deliver monthly performance reports to key stakeholders.

Applied Skills: Copywriting, Campaign Management & Scheduling, A/B Testing, Interest & Behavioral Targeting, Performance Management, Analytics & Attribution

Inbound B2C

  • Promotional Emails

  • Urban News & Views

  • The Georgia Gardener

  • Home FIX IT by Dave Baker

  • Syndicated Format Content Newsletters

  • Daily News/Talk Newsletters

Position: Digital Content & Web Producer @ CMG (National & Local)

Scope of Work: Collaborated with internal marketing teams to develop and deploy inbound email marketing campaigns to newsletter subscribers across 54 radio stations nationwide, encompassing 6 different music formats and News/Talk. Campaigns included both promotional and content-based emails. Builds were based off company-wide formatted newsletter templates with little allowance for customization.

Applied Skills: Build and Scheduling, A/B Testing Subject Lines, Performance Management & Analytics