Case Study: Enrollment | LuHi Summer Camp

The objective was to boost summer camp enrollment by targeting parents within a 7-mile radius of the camp using Paid Search and Email Marketing with match reports. The campaign utilized Retargeting Display to re-engage previous website visitors with visually appealing ads showcasing scheduling flexibility/customization, as well as available programs and activities offered.

The campaign successfully engaged the target audience, resulting in increased website traffic, inquiries, and enrollments. There were 93 email matchbacks correlated with enrollment data, a 110.89% year-over-year growth in website users, 992 phone calls, 278 lead form submissions, and 122 assisted conversions.