Case Study: Recruitment | Trans Group

The goal was to recruit individuals in Kingston, Rockland, and Long Island, New York, for bus driver positions. We targeted individuals who were retired and/or seeking a career change living in these areas, leveraging a comprehensive strategy that included Paid Social, Paid Search (SEM), Email Marketing and retargeting using tailored messaging for each location.

The campaign resulted in 1,549 total Job Applicant Form Submissions.